Maybe you are a first-time entrepreneur trying his or her hand at the seafood market, or a seasoned veteran of the trade wishing to change the storefront. Either way, you have decided that you want your store to be better than the competition, but you are not sure how to achieve that. A new fish display case is a great start, and here is what you need to consider when buying one:
Having the right size fish display case in your store can make a difference, but it must fit your product’s needs as well as the physical limits of your store. A slightly filled, sixteen-foot case will not look as impressive as a twelve-foot case filled to the brim, and a case that is too big might mean less room for customers, which is something you do not want. Bigger is not necessarily better.
The quality of the case itself is a vital factor in your success. Spoiled product is wasted money, so when you get a new case, get one that you know is well-built, will protect your product, will keep it properly refrigerated, and most importantly, will rid your customers of any worry. Ensure your new fish display case is leak-proof too, and you can almost free yourself of any worries at all.
After you have taken the more serious matters into consideration, go ahead and add a little personality to your store’s design. Maybe you want a long case with the professional gloss of a supermarket, or several smaller cases in a casual, self-service environment, or something in between. Choose what you would want to see when walking into a fish market, and you will give your customers a reason to walk into yours.
Your product should be something you are proud of, so be willing to unabashedly display it to each and every person that walks through your door. Show them you truly care, and you will earn their trust, putting you on your way to real success.