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How use of Brandfluencer can lead to business growth The key to a successful marketing campaign lies with having the best plans in place way before the roll out. Before embarking on drafting strategies that will be useful in the marketing activities, it is important for the company to conduct a market research on marketing initiatives rolled by the competitors and their success levels. The aim of conducting research on competitors is to enable the use of resources with media channels that have worked before without trial and error. Part of the survey also involves identification of personalities who may connect well with the company brands. These brandfluencers are essential in propelling the company campaign to the intended buyers For the effectiveness of the brandfluencers to be realized, it is important to allow them the freedom to use their innovation so long as it’s in tandem with the company campaign theme. Besides involving the services of the brandfluencers, it is important to closely analyze the expectation of both the company and the celebrity to be contracted. This is because a lot of things are at stake starting with the reputation and even the money aspect. For a successful marketing campaign, brandfluencers and the company need to agree beforehand on the procedure to be followed. Target communication memorandum Content packaging is of paramount importance because with the right communication, customers are likely to respond positively and hence the benefits get realized.
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Content usage rights It is absolutely critical to define in the contract terms, the boundaries of the usage of rights outside of the campaign. Conflict can arise due to misuse of a character name that was solely intended for the campaign only.
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Agreement on who should publish the content Social media analysis is important in order to ensure, only the most effective one is used in terms of the traffic attracted, cost implications and even the kind of people attracted by the channels chosen. Campaign duration for the marketing initiative If the campaign initiatives are run for a longer period, the results are likely to be higher than for shorter period. Tracking links Without data that establish the effect of the media platform used, it is difficult to analyse the success. Appreciation Agreement on the amount to be paid to brandfluencers and how it shall be done is important for purposes of mitigating any conflict that may arise in the course or after the campaign. In conclusion, digital marketing can be adopted by companies at all levels to increase on the bottom line, however besides the use of social media platforms alone, it is important to incorporate the brandfluencers for purposes of propelling the marketing campaigns through known personalities. Use of known celebrities may influence a marketing campaign better than relying on media alone while trying to push a message.